Selling an FDE Engagement to Your CFO
Finance doesn't fund software; finance funds payback periods. How to structure a pilot pitch your CFO can approve before the coffee gets cold.
Read article → FDE FundamentalsEmbedded Engineer vs. Consultant: Skin in the Game
Consultants advise and leave; embedded engineers ship and stay accountable. How skin in the game changes what you actually get for the money.
Read article → Case Studies & StoriesThe Client Who Said No to AI (Until They Didn't)
A founder banned AI after reading one horror story. Four weeks of a read-only pilot and a weekly scoreboard changed his mind without a single demo.
Read article → Tools & StackSupabase for MVPs: Backend in an Afternoon
Schema at 10 a.m., auth by 2, client poking a live prototype by 4. Why Supabase is the default MVP backend — and the three cases where it isn't.
Read article → Prototyping & DeliveryDemo-Driven Development: Ship Toward the Show
Schedule a Friday demo with real users before any code exists, and the whole week of building sharpens itself around 4 p.m.
Read article → AI & DataAI Agent vs. Boring Script: Pick the Right Hammer
Half the 'AI agents' being sold are cron jobs with a marketing budget. Three questions sort which workflows need an agent and which need a script.
Read article → Industry PlaybooksThe FDE Playbook for Financial Services
Finance ops runs on spreadsheets and prayer. The FDE playbook embeds an engineer in your team to ship compliant tools that kill the close-week crunch.
Read article → Hiring & Careers15 FDE Interview Questions That Reveal Builders
Fifteen interview questions that surface scoping judgment and client empathy in FDE candidates, plus the red-flag answers to listen for.
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